Wagashi, Japanese Traditional Sweets

  • UI/UX design

web design

This is a UX/UI case study of a product page designed for an e-commerce website selling traditional Japanese sweets, also known as Wagashi.

To highlight the unique and colorful nature of these sweets, the product page was designed to be simple and minimalistic, with a clean and uncluttered layout that allows the sweets to take center stage. The page features high-quality images that showcase the intricate details of each sweet, along with brief but informative descriptions that highlight their unique flavors and ingredients.

To enhance the user experience, the page includes intuitive navigation tools that make it easy for customers to find the information they need and make a purchase.

Overall, the design of this product page emphasizes the beauty and artistry of traditional Japanese sweets, while providing an intuitive and user-friendly interface for customers to explore and purchase these delightful treats.